«Strength as a team»

It is the client’s business strategy which is the priority, not the law. Or, as they say, legal knowledge is mandatory, but the real benefit lies in its implementation for business. This is especially true in distribution law, as distribution systems are very diverse in their design and operation. As the long-standing General Manager of the Swiss Franchise Association (now Swiss Distribution), I know the only way to find a solution that is right for the client is to have in-depth industry knowledge and an overview of the economic context.

Legal engineering is part of risk management. I prefer to scrutinise the legal organisation of a company in advance for risks and opportunities rather than sweep up the broken pieces later. That’s why I like my job best when I’m not just an external legal adviser, but feel like I’m part of a company’s team.

Unlike when I’m orienteering in my free time, I don’t need a compass in life to point me in a particular direction. It was a happy coincidence that my intended degree in business studies became a law degree. But what I have learnt in orienteering is that it is better to pause than to run on mindlessly. Because no matter whether you’re in the forest or in the office, exercising prudence improves your ability to make a purposeful decision.